How to Design a Casino to Attract More Gamblers


A casino is a place where people gamble on various games of chance, often relying on skill and strategy as well as luck. Whether it’s a game of blackjack or poker, or even roulette, the thrill and excitement that comes with trying one’s luck at a casino can be addictive and leave players wanting more. In addition to the glitz, glamour and excitement, casinos also provide a social experience that is unlike any other. From champagne glasses clinking and music blaring to the laughter of people enjoying themselves around tables, there is an intoxicating energy that is impossible to resist.

A few years ago, Bill Friedman, a casino designer who had a gambling addiction himself, studied the way casinos are designed in order to make them more successful. His research found that if the casino had more comfortable spaces and made people feel like they were home, people would stay longer. His designs, known as playground design, include high ceilings and beautiful decor to encourage a sense of relaxation.

Another method of attracting more players is offering higher-stakes gambling. Those who spend more than the average amount are considered high rollers and are rewarded with comps for their play that can be worth thousands of dollars. In addition to receiving free rooms, these individuals are usually given the attention of a host who can help them make the most out of their gambling experience. This is a great way to ensure that the most money possible is being won while still keeping the experience as pleasant as possible.